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A lineup of 20 packs from Lucky Strike for glo (TM) hyper wh
2022-11-22 | อ่าน

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A lineup of 20 packs from Lucky Strike for glo (TM) hyper, which allows you to enjoy the authentic flavor and deep flavor of tobacco even with heating, will be available nationwide from November 28 (Monday) BAT Japan

British American Tobacco Japan (Headquarters: Akasaka, Minato-ku, Tokyo; President: James Yamanaka) is a heated tobacco device called glo(TM)From November 28th (Monday), 4 brands in a lineup of 20 sticks from the exclusive tobacco stick Lucky Strike of the hyper (Glow Hyper) series will be available at convenience stores nationwide and nationwide glo.(TM)store, general tobacco shop(*1)glo & VELO official online shop for 450 yen (tax included).

Since its birth in 1871, Lucky Strike, which features the traditional deep flavor of tobacco, has continued to evolve in response to changing consumer needs, and has been a favorite of many customers for over 150 years. I received it. Launched in 2021, Lucky Strikes first heat-not-burn cigarette, glo(TM) is a product that allows you to enjoy a full-fledged taste by realizing the original flavor and depth of tobacco even with a heated tobacco stick. It has been very well received, with comments such as I can enjoy the firmness and kick that is worthy of its name and It was my first time using a heat-not-burn tobacco, but I was able to fully enjoy the taste and aroma of Lucky Strike with a richer flavor than I expected.(*2)

This time, glo(TM)With the desire to offer the full-fledged taste of the dedicated Lucky Strike series to as many users as possible at an affordable price, we have created a lineup of 4 brands of 20 bottles per pack while maintaining the taste. It will be sold for 450 yen (tax included).

BAT Japan aims to meet the needs of cigarette users who are interested in heated tobacco but are unable to use it for reasons such as taste and texture, as well as consumers who are already enjoying heated tobacco.(TM)We are aiming to expand the variety of devices and dedicated cigarette sticks, including LUCKY STRIKE, KENT, KOOL, etc., which are familiar to cigarette smokers. We are offering consumers a variety of choices by developing brands and offering more flavors such as capsules, menthol, and flavors. Going forward, we will continue to respond to the diverse needs of existing heat-not-burn tobacco users, while at the same time expanding our lineup of products (PRRPs) that have the potential to reduce health risks.(TM)(better tomorrow).

*1 May not be available at some stores.

*2 Based on our research. Results of a consumer survey conducted on 300 people (survey period: November 1, 2021 to November 30, 2021). The comments are based on personal impressions only.

glo(TM)Lucky Strike series for hyper (heat-not-burn tobacco products)

glo (TM) stores nationwide * Click here for store search (

*1 The expression smooth does not mean that the adverse effects of this product on health are less than those of other products.

*2 This tobacco product does not contain berries or fruit juice.

*3 May not be available at some stores.

* 4 The current glo (TM) hyper Lucky Strike series (12 bottles) 4 brands will be discontinued after December 2022.

The BAT Group (British American Tobacco Group), founded in 1902, is a leading multi-category consumer product company. By increasing consumer enjoyment and reduced-risk product choices and by reducing the health impact of our operations, we aim to create a better tomorrow.(TM)) is aimed at.

heated tobacco glo(TM)About the latest information on

The latest information on products and campaigns can also be viewed on the official website and official Instagram account.

・glo(TM)Official Instagram account (@glo_japan):

Company name: British American Tobacco Japan LLC

Location: 9-7-1 Akasaka, Minato-ku, Tokyo 107-6220 Midtown Tower 19F (Reception)

Representative: President James Yamanaka

Overview: BAT Japan is a member of the international BAT Group (headquartered in London), the largest tobacco group in terms of sales among listed tobacco companies. In Japan, in 1984, we started the tobacco sales business. In 2001, the company name was changed to BAT Japan, and we import about 100 brands of cigarettes, heat-not-burn tobacco, oral tobacco, etc. from overseas bases. Major brands in Japan include KENT, KOOL, LUCKY STRIKE, neo(TM)), glow (glo(TM)) and VELO.

Requests regarding publication methods

The BAT Group has established voluntary international standards for the proper marketing of tobacco products. For this reason, we ask all concerned parties to refrain from communicating with people under the age of 20 and to display the Smoking and Health Precautions in all communications regarding tobacco products to consumers. Regarding heat-not-burn tobacco products, we would like you to consider displaying Health Precautions when posting articles. Thank you for your cooperation.

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A lineup of 20 packs from Lucky Strike for glo (TM) hyper, which allows you to enjoy the authentic flavor and deep flavor of tobacco even with heating, will be available nationwide from November 28 (Monday) BAT Japan

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